A North Texas non-profit
Every kid plays. Every coach can afford to stay.
We are not creating another league. We find kids who want top development but can't afford it, train them for free, build teams, and connect them to top coaching at a fee families can support — while keeping competition open to everyone.
Piloting in McKinney, Texas and within roughly 80 miles.
What we do
Exactly three things.
No mission creep. The fund exists to do these three things, and to report transparently on each of them.
Reduce parent fees
Team fees, uniforms, league fees, referee fees, training space. Select soccer can cost families thousands per year — we lower that barrier directly.
Supplement coaches' pay
Restricted coach-stability grants reduce the pressure to chase short-term wins just to keep rosters — and income — intact.
Open leagues only
Participating teams must play in open, transparent, merit-based competitions — leagues anyone can join, not closed or invite-only structures.
Why it's needed
The business model works against kids and coaches.
Select soccer can cost families thousands of dollars per year — and the families who can't pay simply don't play.
Coaches feel pressure to win immediately, because player retention affects their income. Development gets punished by the business model.
Closed, invite-only competition structures limit fair access for independent and smaller clubs.
The mission right now
Find the kids. Then build the team.
There are kids who want top development — as players and as people — whose families can't afford the clubs and programs that provide it. The job right now is to find them.
Find the kids
Kids and families who want to play under top youth soccer coaches but don't have the finances to get there.
Train free
Give them an environment to train with other kids — at no cost, starting now.
Form a team
When an age group has enough kids, we create a team with them.
Top coaching, affordable
Connect the team to top coaching at minimal cost — a fee each family can actually support.
The ultimate mission: every kid — no matter their background or finances — can receive the best coaching anywhere.
How it works
Our goals — stated up front, reported transparently.
To be clear: the fund is just getting started, so nothing below is a claim about today. These are the goals we hold ourselves to — every dollar will be documented against them, and clubs must show how support lowered parent cost or stabilized coach pay.
Guardrails
We fund structure — never style of play.
Coach support stays tied to structural reform, not soccer opinions. Coaches should not have to choose between long-term player development and financial survival.
The fund supports
- Lower parent cost
- Transparent fees and financial reporting
- Open, transparent, merit-based competition
- Background checks and safeguarding
- Coach continuing education — soccer, psychology, youth development, parent communication
- Coach income stability
The fund never controls
- Formation or tactical style
- Lineups, substitutions, or playing-time decisions
- Whether a team plays direct, possession, pressing, or counterattacking
- Winning records or trophies as the main standard
- League status as proof of quality
- Any treatment of a child or player as a sponsor's asset
North Texas, spring 2026. Top coaching shouldn't depend on what a family can pay.
The hope
We do this so that one day institutions — and even the government — support youth sports directly, and these things become permanent.
Until then, it takes community partners.
Founding partners
We don't ask for money first.
We approach businesses, schools, churches, and institutions as community partners with their own goals — not as checkbooks. Partnership can mean sponsorship, space, supplies, introductions, or credibility.
- RecognitionFounding-partner status, event recognition, social media and video storytelling, sponsor plaque or certificate.
- AccountabilityAn independent accountability council reviews how funds are used — money is never controlled by one person.
- ReportingClear documentation showing exactly how support reduced parent cost or stabilized coach pay.
Sign your kid up — it's free
Free training, no tryouts, no cuts, no cost. Fill out the short form and we'll contact you directly.
Want to partner instead? Email build@nobenchplayers.com